互联网时代“众创空间”构建的理念与方法

　　The Concept and Method of Constructing "Mass Innovative Space" at the Age of Internet

　　作者简介：王国华，北京工业大学 文化创意产业研究所，北京 100022 王国华(1959- )，男，湖北黄梅人，北京工业大学文化创意产业研究所所长、教授，首都社会建设与社会管理协同创新中心研究员。

　　原发信息：《北京联合大学学报：人文社会科学版》2016年第20162期 第13-21页

　　内容提要：互联网时代的“众创空间”不同于传统的创意空间，它是特定时代背景下的物理空间与社会空间、精神空间的融合体。它有着特殊的场域特征，受着时代风尚、社会环境和意识形态的影响。它不仅仅是应对市场变化的创意诞生场所，还是社会文化活动的重要空间，更是重要的学术和艺术中心，同时也是引导新思想、新思潮、新风尚的活跃场地。构建互联网时代的众创空间，必须本着“互联互通、开放共享、跨界融合、自由平等”的互联网精神，运用“非平面、立体化的，无中心、无边缘、突破时间和逻辑的线性轨道，自由翱翔于思想世界的广阔天地”的互联网思维，跳出具体的产品设计和产业服务的细节，从文化层面上探寻和发现社会与历史变迁对于消费者需求所产生的价值观念影响以及所导致的新兴产业机遇，用全新的文化创新模式创造出具有文化吸引力和文化认同感的产品与服务，满足消费者新的意识形态诉求。

　　The "mass innovative space" at the age of Internet is different from the traditional innovative space.It is an integration of physical space,social space,and spiritual space under a specific period of time.It is specialized by its field characteristics and is influenced by its historical customs,social enviroenment and ideaology.It is not only the innovative birthplace to meet the changes of market,but also an important space for social culatural activities.Moreover,it is an important academic and artistic center and an active space for new thoughts,new trends,and new fashions.The establishment of the mass innovative space at the age of Inernet must be based on such Internet spirits as "inter-communication,opening and sharing,cross-integration,and free equality." With an applicatin of such ways of Internet thinking as "non-plane,three-dimensional,centerless,borderless,linear track regardless of time and logic,and the ideaological realm of freedom,it breaks away from particular designs of products and details of industrial service,explores and discovers the influences of value concepts resulted from the needs of customers under social and historical changes and the oppertunities for new industries.In order to meet the ideaological demands of the customers,it creates new products and services that are filled with cultural interest and cultural identification with a new cultural innovation model.